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Electrifying Ford at SEMA 2021

12 November 2021

We are proud to have brought to life Ford's SEMA experience once again for 2021. Vehicle builders debuted their latest creations showcasing the very best of the vehicle modification and accessorisation industry. Their energy and creativity was palpable, coming out in force and in person!

SEMA is the second-largest trade show that takes place in Las Vegas annually. With over 1,300 new and iconic exhibitors, attendees can discover the latest product and vehicle trends and see thousands of the newest automotive performance products.

A truly star-studded affair, the show kicked off with the Imagination-produced Ford media event, hosted by Jay Leno, where two custom vehicles were revealed. The first was a 1969 Ford Mustang Restomod for its owner Keith Urban. The car had been gifted to Keith by his wife, Nicole Kidmam. The second was the Ford F-100 Eluminator concept truck showcasing the benefits of electric propulsion using a 2021 Mustang Mach-E GT Performance Edition battery-electric powertrain.

Imagination designed the indoor Ford display which showcased the all-electric Ford F-150 Lightning, as well as over 25 custom, builds that included Bronco, Maverick and Mustang Mach-E models. Imagination also showcases Ford Accessories to promote the launch of their new retail website.

Outside Imagination created ‘Ford Out Front’, a 152,000 sq feet immersive drive experience where visitors could drift in a Mustang GT500. Special guests had the opportunity to ride along with Champion Drifters Chelsea DeNofa and Vaughn Gittin Jr of RTR in one of their custom vehicles, including the Mach-E 1400. Crowds were also thrilled by exhibition drives by champion off-road race driver Loren Healy in his Ultra4 Bronco, NASCAR driver Justin Pawlak in his self-built Supercharged Mustang, and NASCAR drivers Hailie Deegan, Brian Deegan and Cole Custer in the Mustang Mach-E 1400 and Mustang GT 500. Ford Out Front also featured the Bronco ‘Built Wild’ Experience, a ride-along obstacle course track that allows guests to experience the capability of the all-new Bronco first-hand, including conquering the 38-degree Bronco Mountain.