Imagination takes first step into the Beijing market with its inaugural project for Audi China

On April 19, 2022, Imagination successfully delivered the Audi Sphere Gala in Beijing. With Covid 19 breaking out again in China and the Shanghai office being in a lockdown, the newly formed Imagination China Beijing team were thrown in at the deep end for their first project. However, they rose to the occasion and quickly pivoted from planning an live event to a virtual one – without any out-of-town support.

The Sphere Gala is among the biggest events Audi China has ever held and forms part of a wider strategy to help Audi return to the position of No.1 car brand in the country. It was also designed to highlight the significant contribution Audi China has specifically made to the brand’s global concept.

Imagination was appointed to deliver the show, live streaming management and operation as well as key opinion leader (KOL) speaking management working with the internationally acclaimed Architect Mr. Qingyun Ma.