Julien Dupuis, Managing Director of Imagination China, was interviewed by AD Magazine for its joint event with Lincoln – 'Lincoln Nautilus x AD Magazine invites you to an experience journey of high-quality life'.

Following Lincoln's remarkable win of the 'best stand' award at the 2021 Shanghai Auto Show, Imagination China's MD, Julien Dupuis, was invited to talk through the stand's creative concept with the renowned magazine, Architectural Digest China.

We collaborated with Lincoln to refresh its auto show presence to better reflect personal luxury while clearly expressing the incredible technology that the brand is pioneering. Our desire to be expressive with the brand and product manifested itself as the Future Lab - a space that fuses multisensory technologies with art and is a focal point for real Lincoln luxury experiences. This year, Future Lab showcases 'Constellation', an interactive expression of the new onboard Lincoln experience.

In a series of interviews below, Julien explains the inspiration behind 'Constellation', demonstrates it at NEOBRIDGE Hotel Shanghai, and talks through the changing meaning of 'luxury' today.