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Proseed, the first framework for sustainable events is here

29 June 2021

We’re proud to support isla – the sustainable events body – as it launches proseed. The event's industry's first-ever universal best-practice framework.

Isla was set up to accelerate the transition to a sustainable future and works with agencies, brands, organisers and suppliers to provide practical guidance and support on environmental issues.

Imagination has always been highly conscious about the impact of our operations on the environment, we actively collaborate with our clients to identify sustainable solutions wherever possible. As a proud early adopter of isla, we joined in 2020 with the ambition to help our clients improve their sustainability performance, deliver on their targets and drive positive change in the industry.

We’re on a journey towards achieving a sustainable future and believe that our collective role supporting this movement is critical to its success. We support greater transparency and collaboration to help drive meaningful change for the industry and hope our action will encourage others to follow.

Why we’re so excited about proseed

Proseed will provide the first universal framework for sustainable event planning and delivery and will help democratise the tools and resources to reduce the impact of events. Our value comes from helping clients solve business challenges, the implementation of the proseed framework alongside our tried and tested tools and processes will supercharge our offering.

We believe proseed will drive change in the industry

The transition to deliver more sustainable events is critical to our business, as well as to the planet. As an early adopter of the sustainable framework, we see our role in helping to drive greater cross-industry collaboration as key to achieving the common goal. By working in close partnership with isla and sharing our learnings, we hope to educate others so they too can adapt and begin to make more informed decisions.

Our industry has been waiting for a universal framework to provide clear guidance, policies, tools and templates to educate and empower meaningful action, and we’re very excited that it is finally here.