Belt and Road Initiative
We simplified the complex narrative of a global infrastructure programme by placing investors at the heart of our VR experience.
VR global experiencesdelivered across the world
high value audiencesand business leaders reached
Making a complex issue simple
We simplified the complex narrative of a global infrastructure programme by placing investors at the heart of our VR experience. The Belt and Road Initiative (BRI) is an ambitious programme that reaches out to over 65 countries and 62% of the world’s population.
Putting investors at the heart of the story
It will deliver infrastructure enhancements to establish a global trading super highway that will transform the global economy. Understanding of this major investment opportunity has been at low levels among institutional and private investors so, to improve this, HSBC asked us to help bring it to life by putting the audience in the story.
An educational virtual reality experience
In a finance industry first, we developed a VR experience and split the narrative into easily understood parts. Users were empowered to directly interact with the story using handheld controllers in a truly mind-bending way.
Telling the story
The four-minute experience begins by taking the viewer around the world in space to help illustrate the scale of BRI regions along with key statistics. We then descend to city level to see the incredible transformation of China over the last few decades. Finally, we travel back out to our global view where the viewer can use a controller to interact with the globe and review key project statistics.
Value for the audience
Investors were able to truly get the heart of this complex initiative in a deeply engaging way, using a new and interesting technology.
Value for the brand
The experience helped HSBC reach a targeted audience of 1000+ high value business leaders.
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