We transformed prestigious Palau Sant Jordi into a palace of dreams for Huawei's annual Mobile World Congress Official Gala in Barcelona.

A fast-moving market fuels our work

China is one of the fastest-moving markets in the world, with technology shifting rapidly. Brands in China need to keep up, and we help them do that by creating world class experiences that connect the physical and virtual in a way that people will never forget.

Shanghai

Inspiring discerning audiences to dream big

Never stop dreaming

Idea

A show to remember

Value for the audience

Impact

Value for the brand

Must-see physical and digital moments that reach further and engage deeply with your audience 

Interested in learning more?

Learn more about our live events offer, who we’ve worked with, and how we can help you to make an impact with your live activation.

Live

ABOUT

Must-see and must-do live event activations that reach further and engage more deeply. Experiences that fully immerse audiences in a brand’s world elicit more emotional reactions, fostering longer-lasting and more vivid memories, ultimately changing opinion, behaviour, and driving commercial success.

WHAT WE DO DIFFERENTLY

Our live event offering creates big ideas that harness culture to make brands more relevant. Whether the goal is shifting brand perception, converting high-value customers, or launching a new product, our events are laser-focused on measurable and effective outcomes.

Our approach to live events is built to flex to different objectives and audiences. That means if the aim is reach, we design experiences that are built to be programmed, amplified, and shared with much wider audiences. If the goal is engaging high-value customers or media, we design immersive, premium and exclusive live experiences. All of this is underpinned by our content offer, and our experience platform, XPKit, to connect, manage, and connect our clients' audiences in exciting new ways.

Creating a night to remember

Huawei: An unforgettable experience

Our Middle East team partnered with environmental charity Emirates Nature-WWF and Al-Futtaim IKEA to bring a unique and immersive activation titled "A Day in the Life of Climate Change" to Festival Plaza, Jebel Ali. The activation, ran from November 18th to December 30th 2023, aligning with the COP28 conference in Dubai and aimed to raise awareness and funding to tackle climate change and water scarcity in the region.

Frontier thinking in a city without limits

In Dubai, you can’t help thinking anything is possible. It’s become a magnet for creative talent and big-thinking brands from around the world. Just a stone’s throw from the world’s tallest building, our office is packed with the best and brightest minds, dreaming up the impossible on a daily basis.

Dubai

About

From iconic brand homes to dynamic innovation hubs, captivating concept stores, popups, unique hotels and urban districts, we create destinations that immerse people in your brand, supercharge your customer engagement and become a platform for business growth.

Physical and online spaces that immerse people in your brand to supercharge engagement

Destinations

Working together to inspire people and contribute towards a positive impact

Cologne

Coventry

Detroit

Doha

Los Angeles

London

Melbourne

New York

Riyadh

Sydney

XPKit

Virgile + Partners

RAIN

HAUS

Unrivalled experience spanning 35+ years, 750+ IPOs, and 1,000s of investor events

Investor Communications

Strategic partner to businesses and brands to identify opportunities and drive growth

Consulting

Innovative storytelling that brings brands to life in the places that matter

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Offices

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