We’re excited to announce that Imagination Detroit's Managing Director and Ford Global Lead, Alistair Wilson, will be speaking at the Virtual and Hybrid Events workshop alongside Chad Rumminger, Senior Group Manager, Automotive Client Solutions at Twitter. The workshop ‘Designing for Successful Virtual and Hybrid Events' is part of the 2020 Event Marketer Experiential Marketing Summit.
Alistair will showcase Imagination's recent Mustang Mach-E Reveal as an example of how to plan and design hybrid experiences, as well as key factors to consider. Chad will explore why Twitter is the must-have platform to host a virtual event to generate buzz and excitement and drive conversation.
The Experiential Marketing Summit is the digital conference for creators of brand experiences and will take place on October 19-23, 2020. The ‘Designing for Successful Virtual and Hybrid Events’ workshop will take place on October 22nd from 11:30am - 1:30pm Eastern Time.
To register for the event and see the full agenda, click here.
Managing Director & Ford Global Lead
Alistair is Imagination Detroit's Managing Director and Ford Global Lead. His specialty is the strategic and creative direction of integrated communication campaigns and events. Through his career he has led many groundbreaking major projects for top global brands and government organisations. During his 18 years with Imagination, Alistair has been key to building long-standing and successful client relationships throughout the Asia Pacific region and the growth of Imagination's businesses in Hong Kong, China, Sydney and Melbourne.