We’re proud to announce that Samsung ‘The Electric Playground’, created in partnership with Cheil Australia picked up the top prize for ‘Best Outdoor Environment’ at the 2020 EX Awards!

The Ex Awards is the premiere global recognition program for the experiential marketing industry shining a spotlight on the power of brand experiences and the best use of face-to-face marketing.

The Electric Playground was also awarded a Bronze Pencil for Spatial Design/Installation Design at the AWARD (Australasian Writers and Art Directors Association) Awards 2020 earlier this month.

The Samsung ‘Electric Playground’ invited festival-goers to release their inner child and lose themselves in a myriad of mesmerising and shareable Samsung Galaxy S10 inspired attractions - showcasing its key product features.

Read more about the Samsung Electric Playground, and see the full list of the 2020 EX award winners here.

Congratulations to all the teams involved in this fantastic achievement.