Watch the 'Virtual Production – a new world of creativity' panel discussion

Imagination has been working at the forefront of a new technique, virtual production, that's set to revolutionise the way we create content. To delve deeper into this innovation in storytelling we put together an expert panel lead by Imagineers Ross Wheeler, Global Business Director and Asif Khan, Creative Strategy Director. They chatted virtually to Stefan Wenz, Business Development Manager, Epic Games, Martyn Gooding, Creative Director, Microsoft Mixed Reality Studio and Julia Errens, Editor Pop Culture and Media, Stylus, to shed light on how virtual production is teasing a new world of creativity and transforming brands' creative control.

Watch 'Virtual Production: a new world of creativity' below.

Take a look at our work with Epic Games, to see how we're bringing Hollywood-quality content to brands using virtual production.