Inspired by the infinity symbol shape of the FIFA World Cup Qatar 2022TM logo, we transformed a two-dimensional logo into a three-dimensional sculptural form that transforms as audiences walk around it and celebrate the notion of time through two unique mechanics. Firstly, the mirror-finished stainless steel Möbius and secondly, the three-dimensional hourglass. Both design features meant that we had arrived at a physical and digital expression of ‘time’.

The latter would become a canvas for virtual stories - a time capsule that leverages the power of social media around the world through a series of hashtags, the world was invited to express their passion for football and their contributions were featured within dynamic content that featured on a curved LED.

The Möbius inspired loop was one of the most challenging aspects of this design. The ambition was for this form to twist and undulate on all planes, meaning every section of the build was unique. The three-dimensional digital hourglass, with its interactivity, was something that had not been done before. The technical backbone that drives the Countdown Clock is at the very cutting edge of technical innovation and operates with the utmost reliability.