Fostering a culture of innovation

General Electric

Innovation Programme

We created a number of innovation centres and designed an Open Innovation Programme for General Electric that promotes collaboration in an open environment.

Office
London
Launched
June 2020

8

centres built

6

countries

4

languages

6

year partnership with GE

Idea

An industry-leading brand experience

We have been a proud partner to GE for over six years. In that time we have worked closely with brand, facilities and business teams on the design, development and deployment of a range of award winning brand experiences.

An open innovation programme

We infused innovative concepts with GE's scale and expertise to develop the Open Innovation programme; an interactive space where diverse ideas are nurtured and customers are encouraged to connect to the wider innovation ecosystem across the region.

Impact

Value for the audience

The experience is focused on customer action and outcomes, ensuring that visitors do not have a passive role and leave with a deeper level of understanding around GE’s innovation.

Value for the brand

The centres allow GE to showcase its innovation in a collaborative environment across six countries, ensuring it creates deeper connections with customers.

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Lead The Change: Emirates Nature-WWF IKEA Activation

Our Middle East team partnered with environmental charity Emirates Nature-WWF and Al-Futtaim IKEA to bring a unique and immersive activation titled "A Day in the Life of Climate Change" to Festival Plaza, Jebel Ali. The activation, ran from November 18th to December 30th 2023, aligning with the COP28 conference in Dubai and aimed to raise awareness and funding to tackle climate change and water scarcity in the region.

Office
Dubai
Launched
November 2023