Our new approach to urban infrastructure at the Tolv Tele2 Arena in Stockholm creates a different type of stadium destination.


Delivering innovation in the city of diversity

London attracts the sharpest thinkers from around the world, and this diversity shines through in the work we produce. Surrounded by iconic theatres, cutting-edge businesses, and world-renowned retail spaces, it’s no wonder we’ve been delivering incredible experiences for over five decades.

London

About

Strategic partner to businesses and brands to identify opportunities and drive growth

Consulting

Transforming a stadium into a daily destination

Major League baseball is the iconic American sport. With a heritage of legendary players, ballparks and moments that for diehard fans, run as deep as the American dream itself. But for a new generation of sports viewers and fans, the game can be hard to understand and difficult to consume. This, coupled with challenges around participation and consumption of games and the emergence of esports, makes the market increasingly competitive. 

Our teams worked with MLB experts to develop new formats and new ways to enjoy the game – with a goal of creating a next generation of baseball fans and secure the future of the sport outside of its home base.


Reaching new markets to create the next generation of fans

Our work with one of the world's largest FMCG groups has helped them to get more brand and commercial value from their portfolio of brand homes and production facilities.

Creating the North Star for growth 

The National Saturday Club is an educational charity that provides weekend extra-curricular sessions for 13-16 year-olds in the UK in collaboration with renowned institutions and individual artists. It was founded in 1999, with the aim of inspiring creativity in young people, especially those in schools that can’t offer varied arts programmes. The arrival of Covid 19 challenged the organisation's in-person programme and accelerated the need for transformation. 

Designing a hybrid learning experience for the next generation of creatives

Depth and reach – a framework for designing more effective experiences 

Cologne

Coventry

Detroit

Doha

Dubai

Hong Kong

Houston

Los Angeles

Melbourne

New York

Riyadh

Shanghai

Sydney

Virgile + Partners

RAIN

We help brands to unlock the value of the Experience Economy, with a focus on business model innovation and customer experience design. We Identify the right strategy, develop the first concepts and prototypes and build the roadmap and investment case to test and implement.

Physical and online spaces that immerse people in your brand to supercharge engagement

Destinations

Innovative storytelling that brings brands to life in the places that matter

Content

Must-see physical and digital moments that reach further and engage deeply with your audience 

Navigation

Offers

Offices

Partners

Consulting

Featured Consulting Projects

Tolv - Make the Most of your Time
City of Stockholm

Building brand and commercial value
Global Consumer Goods Company

Evolving the original American sport
Major League Baseball

Transforming an engagement model
Saturday Club

Consulting Insights

Depth and reach – a framework for designing more effective experiences

Consulting

Featured Consulting Projects

Tolv - Make the Most of your TimeCity of Stockholm

Building brand and commercial value Global Consumer Goods Company

Evolving the original American sport Major League Baseball

Transforming an engagement modelSaturday Club

Consulting Insights

Depth and reach – a framework for designing more effective experiences

Tolv - Make the Most of your Time
City of Stockholm

Building brand and commercial value
Global Consumer Goods Company

Evolving the original American sport
Major League Baseball

Transforming an engagement model
Saturday Club