LEGO is a long-standing tool for self-expression, creativity, and creation. Childrens’ Day became the perfect opportunity to explore the notion of ‘play’ through the theme 'what's the right way to play?'. It demonstrated the value of both structured and unstructured play with LEGO to parents in nine cities across China – Xi'an, Suzhou, Nanjing, Chongqing, Shenyang, Xiamen, Dongguan, Nanjing and Jiaxing. 

A fast-moving market fuels our work

China is one of the fastest-moving markets in the world, with technology shifting rapidly. Brands in China need to keep up, and we help them do that by creating world class experiences that connect the physical and virtual in a way that people will never forget.

Shanghai

About

Must-see and must-do moments that reach further and engage more deeply. Using dynamic live events, live streams, PR and partnerships to create lasting memories and drive measurable action.

Must-see physical and digital moments that reach further and engage deeply with your audience 

Live

Inspiration Wonderland 

Samsung faced the unenviable task of launching the flagship Galaxy Note20 to the media as lockdown swept across Europe. For tech journalists, access, exclusivity and hands on time with the device is paramount for writing the perfect story; however travel restrictions meant that the usual physical pre-briefing format was impractical. 

Delivering innovation in the city of diversity

London attracts the sharpest thinkers from around the world, and this diversity shines through in the work we produce. Surrounded by iconic theatres, cutting-edge businesses, and world-renowned retail spaces, it’s no wonder we’ve been delivering incredible experiences for over five decades.

London

Rethinking media engagement during a pandemic

Jaguar wanted to change consumer perceptions and adapt to a new generation of drivers. We teamed up with musician Dua Lipa and created a cutting-edge experience that brought together music, culture, and technology.

Remixing culture and technology

Baseball is America’s oldest sport, with the oldest fanbase. Major League Baseball ripped up the rulebook to present a vision of the sport’s future for a European audience.

Giving a legendary brand a new lease of life

We’ve partnered with the City of Sydney for eight years to creatively direct its world-famous NYE fireworks event and help millions  of people watching globally, ring in the New Year.

Independent thinking delivered at scale

Australian’s are known for punching above their weight. Unrivalled local experience, supported by our global presence means that there is no challenge we can’t tackle to deliver meaningful results for our clients.

Sydney

Celebrating eight years with the City of Sydney

Shell’s global festival of ideas and innovation is designed to spark conversation and bright ideas amongst millennials.

Bringing to life the world of tomorrow

An immersive three day expo showcasing Canon’s most future-forward technologies to visitors across the globe, further positioning the brand as a creative innovator.

At the heart of culture and creativity

New York has always been a cultural powerhouse. From retail to art, it’s at the bleeding edge of experience design. The bustling blend of background seeps into our award-winning work. Once a nightclub at the center of the hip-hop scene, our office is always contributing to New York’s fingerprint.

New York

Bringing end-to-end business together

A multi-city gallery exhibit, guided presentation and social experience, designed to showcase the “60 hands” involved in Patrón’s handmade production process.

Breathing new life into a classic brand

We conceived, wrote, designed and produced every element of the Royal Australian Navy’s centennial celebrations in Sydney Harbour.

Marking 100 years in style

Ford’s Winter Festival brought together the Detroit community to celebrate the redevelopment of the iconic Michigan Central Station.

Making moves at the birthplace of mobility

Detroit has been at the center of mobility for hundreds of years, from mass automobile manufacturing to the first paved road in America. It transformed business then, and we’re transforming business now, helping clients tap into new demographics and an ever-changing world.

Detroit

Reconnecting a community to its past

One man's passion and the debut of the world’s first all-electric, on-and-off-road sport utility truck (SUT).

Building brand fame from Day 1

The annual Telstra Vantage event attracts over 5,000 attendees, and is the biggest single driver of the enterprise sales pipeline year on year. In 2020, COVID-19 required us to reimagine Telstra Vantage as an all-virtual experience, while still delivering stellar content, high attendance, stimulating discussion and return on investment.

Turning the biggest sales event of the year virtual

Telstra Vantage™ is a major business event for Telstra’s customers and partners. Imagination has collaborated with Telstra to produce a program that truly demonstrates and proves Telstra’s role as a world-class technology company. 

Making connected business come to life

We spread the word of Ford’s future-focused rebrand with innovative storytelling at Vivid Sydney Festival. 

Ushering in a new era of innovation

Samsung’s new Galaxy S9 technology was brought to life at the annual Vivid Light festival with an innovative, immersive experience that allowed each visitor to create their own AR Emoji.

Pivoting from product-first to people-first

We transformed prestigious Palau Sant Jordi into a palace of dreams for Huawei's annual Mobile World Congress Official Gala in Barcelona.

Creating a night to remember

With over 800 million unique monthly active users at the time of its IPO, Tencent Music Entertainment - using technology to elevate the role of music in people’s lives - is the leading online music entertainment platform in China. Our successful global roadshow and listing events presented the opportunity to U.S. and global investors and marked the milestone for the company.				

Launching a vision on the global stage 

Shell is already the brand of choice for consumers and wholesalers alike. By bringing together the many Shell sub-brands for a unified experience, Shell was able to provide a premium, immersive environment educating attendees and reaffirming their choice in a partner.

Giving our clients the warmest of welcomes

The fourth largest city in the US has been flying under the radar for some time. More recently it's garnered a reputation for world-class cuisine, innovative arts, and booming businesses. Our Houston office takes those influences from across the globe and uses them to create incredible experiences.

Houston

Winning together: Creating a unified brand experience

As a new player to the plastics industry, Shell worked to create a one of a kind experience based around its people first approach, setting itself apart as the partner of choice in the polyethylene industry.

Breaking the mold: Transforming the industry with a people first approach

Ford collects Gold at Sabre Innovation Awards

Why hybrid events are a brand opportunity, not a fix-it for COVID

How to embrace the power of experiences to launch products

Cologne

Coventry

Doha

Dubai

Hong Kong

Los Angeles

Melbourne

Riyadh

Virgile + Partners

RAIN

Strategic partner to businesses and brands to identify opportunities and drive growth

Consulting

Physical and online spaces that immerse people in your brand to supercharge engagement

Destinations

Innovative storytelling that brings brands to life in the places that matter

Navigation

Offers

Offices

Partners

Live

Featured Live Projects

Children's Day
Lego

Accelerating the Pace with Dua Lipa
Jaguar

Note20 Virtual Media Briefing
Samsung

A Vision of the Future
Major League Baseball

Live Insights

Ford collects Gold at Sabre Innovation Awards

Why hybrid events are a brand opportunity, not a fix-it for COVID

How to embrace the power of experiences to launch products

Live

Featured Live Projects

Children's Day Lego

Accelerating the Pace with Dua LipaJaguar

Note20 Virtual Media Briefing Samsung

A Vision of the FutureMajor League Baseball

Live Insights

Ford collects Gold at Sabre Innovation Awards

Why hybrid events are a brand opportunity, not a fix-it for COVID

How to embrace the power of experiences to launch products

Children's Day
Lego

Accelerating the Pace with Dua Lipa
Jaguar

Note20 Virtual Media Briefing
Samsung

A Vision of the Future
Major League Baseball